Inclusive language hurts no one. #AmazonFamilyUS
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The “Amazon Mom” program is one that saves families money; it gives discounts on some of those things, like diapers and formula, that can put a strain on a family's budget.
Amazon Mom is a great service. For families.
Signing up for Amazon Mom involves giving them some information, and $99 (after the free trial) and nowhere do they verify that you are a mom. Because they don't care if you're a mom. Or a dad. Or a family.
So why is it called Amazon Mom?
This program is available in many countries; in the UK, Canada, Germany, Austria, Frace and Japan. But they call it Amazon Family there.
Why not change it to Amazon Family here as well?
Just to review:
I am a mom. I'm even an Amazon Mom, in that I'm a mom who does lots of online shopping at Amazon. Since Max outgrew diapers and formula, the family-centric benefits don't apply to me as much as they used to, but I am and have been an Amazon Prime member for years.
Changing the name to Amazon Family impacts me in the following ways:
Oh wait.
It doesn't.
This campaign for the change to Amazon Family was actually started back in 2013, by Oren Miller of A Blogger and a Father. Sadly, Oren passed away last week after a yearlong fight against lung cancer. In his memory, the parent blogger community has picked up this fight for him.
“Please sign that petition. Please. It’s not about a name and it’s not about me personally being offended and it’s not about stupid emails about yoga classes. It’s about a company that looks at the US, then looks at England, and then decides that over there, parent equals mom or dad, while here, well, we’re not ready for that yet.” -Oren Miller
It isn't much, but it means a lot to so many.
There's a change.org petition to Jeff Bezos, available here.
You can Tweet to @Amazon, using the hashtag #AmazonFamilyUS and share your thoughts.
Share the petition with your networks.
Because families are more than just moms.
